LIFE Magazine was where the "cola wars" really started. LIFE was the preferred marketing periodical of the day and as such it was where companies pursued the increasingly affluent American consumer. Coca-Cola was already a mainstay in the American culture but the company spared no effort or budget to ensure it remained so. Coke often occupied the most expensive advertising real estate available within LIFE -- the coveted back cover. Other soft drink companies took pains to introduce or market their beverages within the internal pages. All of the ads are classic, original and iconic! Upon order, each ad is carefully extracted from the original LIFE Magazine in which it appeared and painstakingly framed in a handsome dark brown frame and securely packed for delivery. Each item is a certified original. These items make great birthday gifts, or gifts for Fathers Day or Mothers Day! They look great at home, in the office or dormitory. Supplies are limited!