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LIFE Magazine was a great periodical through which to introduce a new product to an affluent market. That's why the Coca-Cola company chose LIFE to introduce their new "diet" cola called Tab that only had one calorie! Upon order, this advertisement will be painstakingly extracted from the original edition in which it appears and carefully framed and packaged for delivery.
Diet drinks were new in the 1960's. Tab cola was introduced by Coke to tap into what they expected to be a growing market of more weight conscious consumers. They were right! Today, the global diet soft drink market is valued at more than $4 billion -- and diet drinks are often more popular and better sellers than the regular colas.
This ad will look amazing in any home, an office, dormitory -- especially in the kitchen! Since the ad is the original from an authentic and rare LIFE Magazine, you can rest assured of its unique value! This is a perfect birthday, holiday, Father’s Day or Mother’s Day gift! Personalize this gift by including a certificate of authenticity with your special message.
The LIFE Magazine ad itself measures approximately 10.5″ x 13.5″ and it surrounded by a white professional framing mat cut to this ad’s specifications. The total area of the advertisement and the mat measures 15.75” x 19.7” and looks fantastic. The handsome and contemporary dark-brown frame itself is a high-quality medium-density fiberboard (MDF) with shatterproof plexiglass.
As an ad taken from an original magazine from the stated date, the ad may show signs of aging. As a collector’s item, all sales are final and returns are not accepted.