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LIFE Magazine featured cutting edge ads that broke from the norm. This "definition" ad from Schlitz is a great example. Upon order, this advertisement will be painstakingly extracted from the original edition in which it appears and carefully framed and packaged for delivery.
Gusto was the tag line of Schlitz, but the company wanted to make sure that everyone understood what they mean, so they created this ad to define the word for customers. Its unique since the ad doesn't include an image of the actual product, which means that the brand awareness surrounding Schlitz Beer was quite strong!
This ad will look amazing in any home, an office, dormitory or in a restaurant or bar! Since the ad is the original from an authentic and rare LIFE Magazine, you can rest assured of its unique value! This is a perfect birthday, holiday, and Father’s Day gift! Personalize this gift by including a certificate of authenticity with your special message.
The LIFE Magazine ad itself measures approximately 10.5″ x 13.5″ and it surrounded by a white professional framing mat cut to this ad’s specifications. The total area of the advertisement and the mat measures 15.75” x 19.7” and looks fantastic. The handsome and contemporary dark-brown frame itself is a high-quality medium-density fiberboard (MDF) with shatterproof plexiglass.
As an ad taken from an original magazine from the stated date, the ad may show signs of aging. As a collector’s item, all sales are final and returns are not accepted.