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LIFE Magazine, with its spacious and glossy ad pages enticed many advertisers to fill the page with images and dense text. VW broke the mold with this minimalistic 1960 ad that featured a tiny image of their small car. Upon order, this advertisement will be painstakingly extracted from the original edition in which it appears and carefully framed and packaged for delivery.
In this rare and iconic VW Bug advertisement, the advertising concept of "less is more" is on display, perhaps for one of the first times in such a dramatic way. The ad created waves and set the standard for VW ads appearing in LIFE for years to come.
This ad will look amazing in any home, an office, dormitory --- or in your garage! Since the ad is the original from an authentic and rare LIFE Magazine, you can rest assured of its unique value! This is a perfect birthday, holiday, or Father’s Day gift! Personalize this gift by including a certificate of authenticity with your special message.
The LIFE Magazine ad itself measures approximately 10.5″ x 13.5″ and it surrounded by a white professional framing mat cut to this ad’s specifications. The total area of the advertisement and the mat measures 15.75” x 19.7” and looks fantastic. The handsome and contemporary dark-brown frame itself is a high-quality medium-density fiberboard (MDF) with shatterproof plexiglass.
As an ad taken from an original magazine from the stated date, the ad may show signs of aging. As a collector’s item, all sales are final and returns are not accepted.