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LIFE Magazine readers were savvy, and many appreciated the finer things in life that in the 1960's were becoming more available to middle class households. VW knew that its small and strange looking car didn't have the mystique of other imports, particularly Italian cars. The ad execs in charge of the VW account took aim at these perceptions with this unique ad. Upon order, this advertisement will be painstakingly extracted from the original edition in which it appears and carefully framed and packaged for delivery.
In this iconic VW Bug advertisement, VW admits that the Italian designers wouldn't have designed the bug exactly as it was. They'd make one change -- enlarge the back window. That's it! By admitting this "deficiency" VW allayed the fashion fears of would be buyers who could now claim that their bug was indeed worthy of critical design acclaim.
This ad will look amazing in any home, an office, dormitory --- or in your garage! Since the ad is the original from an authentic and rare LIFE Magazine, you can rest assured of its unique value! This is a perfect birthday, holiday, or Father’s Day gift! Personalize this gift by including a certificate of authenticity with your special message.
The LIFE Magazine ad itself measures approximately 10.5″ x 13.5″ and it surrounded by a white professional framing mat cut to this ad’s specifications. The total area of the advertisement and the mat measures 15.75” x 19.7” and looks fantastic. The handsome and contemporary dark-brown frame itself is a high-quality medium-density fiberboard (MDF) with shatterproof plexiglass.
As an ad taken from an original magazine from the stated date, the ad may show signs of aging. As a collector’s item, all sales are final and returns are not accepted.